Public Service Announcement Characters, Smokey Bear/McGruff the Crimedog. It's hard being in the closet, but Smokey thinks it's worth it - imagine all the outraged parents if they found out! He'd never get to spread the message of forest fires to another child ever again. Only his friend Woodsy Owl knows the truth. But then he meets McGruff, and he gets to add "interracial relationship" to the mix.